


This is an image of a BIC Camera, this blog title gets straight to the point on this one.
If you consider Best Buy an electronics store you are sorely mistaken. A Best Buy is about 30,000sq ft of retail space with a decent selection of TV's and DVD's and a limited selection of everything else. Go to a BIC Camera in Japan, I at least 90,000sq ft over 6-8 floors. There are also Yodobashi Camera, Sakura Camera, and probably others I'm forgetting, but BIC was my favorite.
Here's a floor run down.
Typically the entry level floor is cell phones (and companies), Apple products, and the small boutique setups of TV's and laptops you'd see in an American electronics retailer.
From there go up or down, at my favorite store in Tachikawa the basement was clock's, watches and other stuff, the second floor was all cpus , laptops, and accessories and the next TV's (flat screens as far as the eye can see).
The fourth floor was an entire floor dedicated to cameras, digitals, DSLRs, lenses, tripods, bags, cases, etc so much stuff I could shop the floors I liked, hit up an Excelsior (cafe, I avoided all the Starbucks, even more overpriced in Japan), and even check out a metropolis for news on upcoming events before my wife was done her shopping. Living in Austin, TX, considered a relatively artsy community is very discouraging for her, no offence to Precision but the selection just doesn't even come close.
Going up to the fifth is all home appliances, granted the refrigerators and stoves there typically take up less space, but there's still a dedicated floor with (real) rice cookers, microwaves, nabe pots (a later blog), humidifiers, etc, etc, etc.
The sixth floor was cut in half if I remember correctly, sporting goods and shoes to one side and home cosmetic appliances and stuff on the other, I appreciated the merchandising strategy that allowed me to go through the sports stuff and still gave me a buffer at men's electric razors to prevent me from getting lost in the aisles flooded in pink girly girl stuff.
The seventh floor the crème if you will would be a paradise for gamers, if the titles were in English (actually I would rather develop my Japanese, they have all the American games translated and theirs look even cooler), a handful of GameStops on one floor. You've never seen so many titles, and the games aren't just targeting men 15-30, they have games for men and women of all ages, and again all the accessories you could ask for.
If I had the startup capital I would move to a place like Chicago or Houston, a city that's big, but not too big with diverse demographics, and get to work. Those of you visiting Tokyo check one out, there hard to miss with the cell phone girls in their miniskirts calling you in, but if you need to find one easily just go to Shinjuku. There are two BICs, two Yodobashis, a Sakura, and others. Follow the signs to the west to the Odakyu exit for a smaller but well supplied BIC with multilingual staff, behind that building is Yodabashi camera, maybe a little larger but confusing because there are multiple buildings for the products (good for gamers though, huge selection on two floors). They each also have a building outside of the East exit. Ikebukuro also has multiple of both with one huge BIC, also check Tokyo, Tackikawa has my BIC and nearby Hachioji has a good Yodobashi.
Here are a couple of links to check out.
http://www.biccamera.co.jp/shoplist/index_english.html


